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Customer & marketing

Customer & Marketing

While our stores are the face of Morrisons, our Customer & Marketing team is our voice.

We’re here to enhance our reputation through the media, create and implement price plans, build a deep understanding of our customers, and deliver advertising that talks directly to them.

And that’s just the beginning.

How we’re helping to Feed the Nation

Here in Customer & Marketing, we’re playing our part in #FeedingtheNation and making sure people can get the food they need in lots of different ways.

It begins with telling our story, and making sure everyone understands the roles that all the different parts of our business have played throughout the pandemic. 

That means making the most of every media channel to deliver a fast changing and rapidly evolving plan. All to communicates what makes our brand special, raise awareness of our new services and initiatives, and help us stay in touch with the nation’s mood to help us make sure we’re doing the right thing.

Our Customer & Marketing teams

Whether you’re experienced in PR, Communications, Pricing, Trade Planning, Customer Insight, or anything else, you’ll find an opportunity to put your skills to work here at Morrisons.

  • PR

    We spend our time building and protecting Morrisons' reputation through the media. It’s about dealing with local and national media enquiries. Telling the media about new product and service launches. Communicating financial results and corporate initiatives. And even submitting our products for prestigious food and drink awards in the UK at top magazines including Which?, BBC Good Food and Good Housekeeping.

    Joining us means having a good understanding of different media outlets and their audiences, and an ability to plan your day around fast-moving deadlines. It’s a creative place to work, and we all pride ourselves on our strong communication skills and the kind of initiative that can take an idea and turn it into a positive front page news story.

  • Marketing Communications

    We look after a £35m budget that drives advertising and content across a huge number of media channels 7 days a week. It means delivering over 200 TV ads, 100 radio ads, 400 press ads, 20 publications, millions of leaflets and direct mails, and thousands of pieces of social media content every year.

    Our Marketing Communications people lead on national and local media strategy, planning, and delivery across TV, Radio, Out of Home, Press, Digital Display, Publications/Leaflets and Direct Mail. Not to mention our social media strategy and content, too.

    Typical roles include Marketing Advisors, Marketing Specialists and Marketing Managers. And you’ll often find Degree Apprentices and Graduates in the team, making the most of our commitment to developing and promoting internal talent and to helping everyone broaden their horizons.

    In fact, there are plenty of opportunities to develop laterally and vertically. And all you need is a creative, passionate, results-driven, and commercially astute approach, with real attention to detail.

  • Price

    Our Price team creates our customer price plan, before working alongside our Retail, Marketing and Commercial teams to put it into action in our stores and bring it to life for our customers.

    In other words, we look after a multi million pound price investment plan that’s focused on cutting costs for our customers every week.

    The team is split into Planning, Data & Insights, and Tracking & Governance. Typical roles include Pricing Managers and Analysts. And there are lots of opportunities to get involved in a huge range of projects, and even progress into a broad range of teams across the business.

    To join our Price team, you’ll need plenty of motivation, drive and determination. Not to mention strong analytical skills, the ability to influence people at all levels, and a truly inquisitive mind.

  • Trade Planning

    In Trade Planning, we work alongside our Commercial and Retail teams to plan, sign off, and review our promotional activity - which delivers around £30m of sales each week. It’s all about making sure our trade plan is competitive, seasonally relevant and matches what our customers are expecting, especially during seasonal periods like Easter, Valentine's Day, and Christmas. 

    Across the team, you’ll find Trade Planners, Local Trade Planners and events specialists - from Level 3 experience right up to Director level. That means there’s a huge range of development opportunities, including the chance to build a good understanding of multiple categories.

    It’s a fast moving place to be. And to join us, you’ll need to be organised, commercially aware, and able to stay calm under pressure.

  • Customer Insight

    Customer Insight is the voice and conscience of our customers. As a team, we focus on listening carefully to more than 30,000 of them each week. And we analyse their behaviour through a range of tools, including our customer panel, More card data from 10m customers, food trend platforms and customer feedback journeys.

    The team covers Full Business Insight, Category Insight, Customer Analytics, Complaints Analysis, Online & Wholesale Insight, and more. You’ll find Customer Researchers, Category Insight Specialists, Analysts, and Data scientists, all pulling together to make it work. And if you’re analytical, inquisitive, curious, ambitious and passionate about customers,  you could be part of the action.

  • Retail Marketing

    Our Retail Marketing team works across all 500 stores to create point of sale messaging, drive promotions, and help launch products. Day to day, we carry out lots of research with customers, and collaborate with both our in house creatives and external agencies to develop big new ideas.

    Overall, we create around 15,000 different pieces of point of sale a year, and send each of our stores around 200 pieces each week, and up to 1,000 pieces for events like Christmas.

    Across Retail Marketing, you’ll find a Price and Promotions team, an Events team, a Local Wholesale and Stores team, and an in house studio. Typical roles include broad marketing roles, advisors, creative specialists, and managers. And there are plenty of opportunities to move around the team and pick up new skills and experience.

    Want to join? Then you’ll need to be organised, able to juggle lots of projects at the same time, and you’ll have what it takes to move fast and be just as agile as our business.

  • Digital & Target Marketing

    In Digital & Target Marketing, we focus on delivering engaging personalised experiences for our customers, based on millions of online shopping interactions.

    In fact, we speak to more than 10m customers every week via one of our four teams. Our Performance Marketing team supports our marketing campaign strategies to make the Morrisons brand available in digital channels. Our Digital Product team develops Digital Products and Services that optimise customer experiences. Our User Experience creates digital assets that bring customer experiences to life. And our Target Marketing & Loyalty team makes sure the right customers see the right messages at the right time.

    Across all areas, you’ll find Digital and Content Marketers, Copywriters, CRM Specialists, User Experience and Customer Experience Specialists, and Digital Project Managers. And you’ll be able to make the most of opportunities to develop fast and far in whatever role you join us in.

    And all you need is a genuine ability to focus on our customers, a good understanding of tech, and the commitment to work, collaborate and influence right across the team.

Morrisons_1433_Darren_Ferry.jpg

“You get involved in things that some people might never get the chance to get involved with, so it’s very varied.”

Darren Ferry - Marketing manager

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TEMPORARY WORK: Join us in an hourly paid temp role across our logistics and manufacturing sites, and help us provide food for the nation during these difficult times.

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