Senior Marketing Manager - Loyalty Product
More about the role
The Senior Product Manager owns the end-to-end Morrisons Loyalty Tech stack – the More Card app, the Offer Engine and its underlying data foundations, and the broader marketing technology ecosystem (including Eagle Eye, Salesforce and Ecrebo).
The role sets and delivers the product strategy and roadmap for this stack, leads key partner relationships to maximise value from existing investment, and ensures the tech team is briefed, prioritised and held to account for delivering customer journeys and campaigns that bring the More Card proposition to life. The role reports to the Head of Loyalty and leads one Product Manager, with accountability for a £2m+ capex budget and £10m+ of overhead/opex spend.
Accountabilities:
Customer
- Identify and resolve short-term friction in the app experience, using customer feedback, app store reviews and behavioural data to prioritise fixes
- Work closely with the Data team to build a Single Customer View (SCV), enabling targeted, personalised and measurable offers at scale.
- Prioritise the tech team's work in line with commercial impact, customer experience and strategic priorities.
- Brief clear customer journeys and requirements into the tech team, ensuring user stories and acceptance criteria are well defined.
Colleague
- Leads and develops one direct report (Product Manager), setting objectives, coaching delivery and supporting career development.
- Works closely with the Head of Loyalty and wider More Card team on proposition, partnerships and personalisation initiatives.
- Partners closely with the Tech and Data teams as primary product owner for the loyalty technology roadmap.
- Manages external partner relationships (Eagle Eye, Salesforce, Ecrebo and others) at a senior, commercial level.
- Provides visibility of loyalty tech strategy, roadmap and performance to senior stakeholders as required.
Operational
- Develop and own the 3-year product strategy and roadmap for the More Card app, aligned to the wider loyalty proposition and business objectives..
- Bring the More Card proposition to life in-app – translating the loyalty strategy into tangible, personalised and useful features for members.
- Lead personalisation of the app experience, working with the data and offer engine teams to ensure content, offers and messaging are relevant to each member.
- Develop new member-facing services such as scan-as-you-shop and shopping lists, defining requirements, prioritising the roadmap and stewarding delivery through the tech team.
- Own app store optimisation (ASO) – ratings, reviews, listing content and conversion – to drive discovery, downloads and retention.
- Lead the RFP process for the Offer Engine, defining business, technical and data requirements and evaluating vendors against them.
- Define success measures and a phased implementation plan, balancing quick wins against the longer-term platform build.
- Work with the Tech team to map out a 3-year marketing technology plan, defining the target architecture and sequencing of investment.
- Identify opportunities to better integrate existing partners and platforms to unlock maximum value and reduce duplication or manual workarounds.
- Stand over delivery – tracking progress, unblocking issues and ensuring what is shipped matches what was briefed and meets quality expectations.
Sales, Profit and Cash
- Owns a capex budget of £2m+, covering platform, integration and development investment across the loyalty tech stack.
- Owns overhead/opex budget of £10m+, covering partner licence, service and support costs (including Eagle Eye, Salesforce and Ecrebo).
- Accountable for demonstrating return on technology investment and identifying efficiencies across the partner estate
More about you
Knowledge
- Customer-centric mindset, with genuine curiosity about member experience and behaviour.
- Analytically minded, comfortable using data to prioritise and to measure the impact of product and journey changes.
- Deep understanding of the UK grocery retail market
- In depth knowledge of the planning process
- Strong commercial awareness & knowledge of retail
- Strong understanding of the marketing, sales promotions, direct marketing, data within a multi-site environment including maintaining key external and internal relationships
Skills
- Strong product and commercial judgement – able to translate strategy into a prioritised, deliverable roadmap.
- Confident stakeholder manager, comfortable briefing and challenging technology partners and internal tech teams.
- Clear, structured communicator, able to brief requirements precisely and stand over delivery to a high bar.
Experience
- Proven product management experience, ideally covering app products, martech/adtech platforms or loyalty/CRM technology.
- Experience running vendor selection processes (RFP/RFI) and managing strategic technology partner relationships.
- Experience working with data teams on customer data, personalisation or Single Customer View / CDP-type initiatives.
- Track record of leading cross-functional delivery with technology teams in an agile or hybrid delivery environment.
- People management experience, or clear readiness to lead and develop a direct report.
More about our perks
In return for all your hard work, you will receive:
- 15% discount in store from the day you join us
- Additional 10% discount card for a friend or family member
- Annual bonus scheme
- Career progression and development opportunities
- Generous holiday entitlement
- Market leading pension scheme and life assurance
- Healthcare benefits including Aviva Digital GP
- ‘MyPerks’ giving you discount with over 850 retailers
- Free parking onsite
- Car Allowance
- Enhanced Family, Maternity and Paternity Leave
- Private Healthcare
Alive with activity, our modern Head Office is home to our corporate teams that make sure everything runs smoothly. Here, you’ll find comfy breakout areas, a coffee shop, Morrisons Daily and a subsidised restaurant. We are within commuting distance of Leeds, Manchester and the Yorkshire Dales - and we even have free parking!
At our Head Office you will expect to find supplier showcases, charity fundraising and celebrations all year round for the events that mean the most to our colleagues.
There’s more to our business as it’s fast paced and ever changing, as such we’ve got lots of fresh opportunities for you to play your part in our success. We’d love to meet you!
At Morrisons, we’re proud to be building a team that reflects the diversity of the communities we serve. We want every colleague to feel respected, supported and able to be themselves at work. Different voices, experiences and ways of thinking help us grow and improve and that’s good for our customers too.We’re always looking for people from all walks of life to join us and bring their talents to our team. Together, we can build a workplace where everyone has the chance to thrive, make a difference and belong.
Reward & Benefits
We've highlighted below some of our standard Rewards & Benefits that our colleagues receive. Please note, some roles come with additional benefits such as bonus, company car allowance etc. you'll find further details where applicable in our adverts, or you can speak to someone in our resourcing team for more information.
Plan your journey
Hilmore House, Gain Lane, Bradford, United Kingdom, BD3 7DL
Learning and development is at the heart of our business
As you can imagine, Morrisons is a busy place to be. There’s lots going on - processes, changes, new initiatives, different ways of working. And that’s just on a Monday morning.
It means there’s a lot to learn. But learning isn’t just about understanding what’s involved in day-to-day workloads. It’s also about growing and developing in your career, too. That’s why we’ve made sure that learning and development is at the heart of our business. We’re here to make sure everyone has everything they need to be their best - and to go as far as they want.
Our DE&I workstreams
We're proud to have a diverse group of colleagues working here. We want everyone to feel valued in an environment where we promote respect, where they feel a sense of belonging, and feel celebrated as individuals.
These are the moments that matter to them - and they matter to us, too.
Everyone is welcome to get involved in our Ethnic Diversity, Ability, LGBTQ+, Women, and Family & Carers workstreams, too. They’re designed to help us better reflect our customers, colleagues, and communities so we can become an even more inclusive business.
As a business, we love bringing people together. And we think it’s one of the biggest reasons to be part of our team.
Our Process
We've outlined below what our typical process looks like, this can vary slightly depending upon the role or team you've applied for. Our goal is to provide a positive and accessible experience for all applicants, ensuring everyone has the support they need to showcase their best selves.
Our resourcing team are on hand to help with any questions about your application and you can reach them by e-mailing resourcing@morrisonsplc.co.uk.
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Find an opportunity that's right for you
Once you've found a role that's right for you, you can apply via this site. If it's your first time applying with us then we'll need all your essential information and we might ask you to upload your most recent CV. If you've applied for roles with us before then we should recognise you and you won't need to share these details again, unless something has changed that you need to update us on.
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Online Assessment (Customer Assistant roles)
After your application, we might send you an e-mail and ask you to complete an online assessment. This is typically a situation judgement test where we'll ask you ten questions with mutliple choice answers and takes around 10-15 minutes to complete. The questions will give you a feel for the types of scenarios you might encounter working in our stores - think customer first.
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Let's find out more
For some of our stores and site roles, if you've been successful with your application we might just e-mail and ask you to book a slot for your interview. For other roles our resourcing team will get in touch with you to find out a bit more about you and why you applied. They'll also answer any questions you might have about us and the role. After all, it's a two way process!
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Interview
Our interviews are typically face to face but can sometimes be virtual. Don't worry, we'll advise either way. Your interview can differ depending on the role or team. Part of the interview may include some competency questions against our Ways of Working (listed below).
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Final Stage
With some of our roles there might be a second interveiw. This tends to be for roles in our Head Office and some salaried positions across our stores and sites. As part of this second stage, we might ask you to complete a task, such as a SWOT analysis or something similar, and present it back during the interview. This helps us understand your approach and thinking about the role.
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Decision
Our resourcing team or the store or site you've applied to will be in touch with you as soon as they can to let you know the outcome. If you've been successful we'll share the details of our offer with you and follow up with everything you need on e-mail.
Ways of Working
Our Ways of Working are like a set of values that define our core beliefs, guide decision-making, and shape our culture and how we operate.
Customer First - I care about our customers and do everything I can to meet their needs
Teamwork - I always play my part in the team, and I recognise we go further together
Working Freely in a Framework - I’m trusted to make my own decisions and encouraged to improve things for customers and for us
Care and Respect - We care more and try harder; for each other, for everyone around Morrisons
Listen and Respond - I take the time to talk with and listen to colleagues and customers, and always do the right thing for the them
Grow Sales, Low Cost - I understand my part in the end-to-end process and look for ways to drive improvement
Life at Morrisons offers more than you imagine.
We’re a Yorkshire based food manufacturer and retailer, and our story began with a simple market stall in Bradford all the way back in 1899. Today, we’re still just as committed to delivering on our promise of 'freshness from farm to fork' for every customer. It’s why we’ve grown to become one of the UK’s leading supermarkets. And, with 90,000 colleagues, nearly 500 stores, and 11 million customers every week, there are now more reasons to join us than you can imagine.
Discover Head Office at Morrisons
Our stores aren’t the only place where the magic happens. You’ll find a proper buzz at Head Office in Bradford, too. This is where support for store colleagues begins, from those big board decisions on our business processes, right down to thinking up new ideas to help support our colleagues.
But what we love most about Head Office is that there are more functions than you probably imagine - from trading to marketing, finance to tech, and HR to property. And we all work together to make sure our stores and manufacturing & logistics sites have everything they need to succeed.
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