Senior Hospitality Area Manager
We have an exciting opportunity for a passionate individual to join our team as a Senior Hospitality Area Manager. Come and join our high performance culture and help deliver excellence to our customers.
This is a brand new, strategically critical position, launched as part of our renewed focus and investment in the Morrisons Café estate. It offers a unique chance to be at the forefront of a major change initiative, where your leadership will directly drive positive difference and shape the future success of our operation.
Role Purpose
You will be responsible for the delivery of outstanding hospitality across all of our fantastic cafés, through a high-performing team of Hospitality Area Managers. You will be responsible for driving store-level performance, ensuring teams meet and exceed their KPIs across sales, profitability, guest experience, compliance, and operational efficiency.
This role champions execution excellence in every café, ensuring the business lands change effectively and teams follow clear, consistent ways of working. You’ll identify opportunities to improve performance, remove complexity, and implement solutions that support guest satisfaction and sustainable profit growth.
You will directly manage a team of 14 Hospitality Area Managers. As a senior field leader, you’ll coach and develop your team to be best-in-class, build strong relationships with leaders, and act as the voice of frontline café teams in influencing central decisions.
Key Responsibilities:
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P&L Ownership & Commercial Acumen: Use reporting tools to track, challenge, and drive KPIs at store, team, and region level. Monitor P&Ls, manage labour deployment to optimise productivity, and implement corrective actions to deliver profitable growth.
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Driving Operational Standards: Embed the café operating clock and ensure full adoption of all operational routines. You will validate store execution, identify root causes of underperformance, and implement robust turnaround plans to reduce variance in standards.
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Customer Focus: Champion high standards of hospitality, safety, and speed of service. Use customer insight and guest feedback to identify and resolve service gaps, working closely with central teams to activate localised customer plans.
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Strategic Influence: Act as the vital voice of frontline café teams, building strong working relationships with central support functions (e.g., Marketing, Training, Operations) to align ways of working and influence future decisions.
About you
The ideal candidate will need to be highly visible, resilient, and an inspirational leader who thrives in a fast-paced, multi-site environment. You will be dedicated to developing talent and have a proven history of delivering measurable, sustainable results.
Your experience:
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Field Management Experience: Proven track record managing large field-based teams (e.g., Area or Regional Managers) in retail or food-led hospitality.
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Operational Depth: Deep understanding of food-led hospitality operations in a fast-paced, multi-site setting. Familiarity with store P&Ls, scheduling tools, and labour models would be really beneficial.
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Leadership Presence: Strong presence and capability to coach, influence, and develop teams effectively. You must be a confident, pacey decision-maker able to solve complex problems quickly.
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Results-Driven: Demonstrated success in delivering improved sales, cost control, waste reduction, and service metrics across a large estate.
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Change Management: Strong history of executing operational change and embedding new routines and standards at scale, making sure it's 'right first time.'
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Communication: Exceptional interpersonal skills, comfortable using data and insight to drive conversations, challenge performance, and align stakeholders across all levels of the business.
Above all, you’ll be a passionate individual, equally as excited as we are about the huge potential of our cafe operation.
Reward & Benefits
We've highlighted below some of our standard Rewards & Benefits that our colleagues receive. Please note, some roles come with additional benefits such as bonus, company car allowance etc. you'll find further details where applicable in our adverts, or you can speak to someone in our resourcing team for more information.
Plan your journey
Hilmore House (Head Office), Bradford, United Kingdom, BD37DL
Learning and development is at the heart of our business
As you can imagine, Morrisons is a busy place to be. There’s lots going on - processes, changes, new initiatives, different ways of working. And that’s just on a Monday morning.
It means there’s a lot to learn. But learning isn’t just about understanding what’s involved in day-to-day workloads. It’s also about growing and developing in your career, too. That’s why we’ve made sure that learning and development is at the heart of our business. We’re here to make sure everyone has everything they need to be their best - and to go as far as they want.
Our DE&I workstreams
We're proud to have a diverse group of colleagues working here. We want everyone to feel valued in an environment where we promote respect, where they feel a sense of belonging, and feel celebrated as individuals.
These are the moments that matter to them - and they matter to us, too.
Everyone is welcome to get involved in our Ethnic Diversity, Ability, LGBTQ+, Women, and Family & Carers workstreams, too. They’re designed to help us better reflect our customers, colleagues, and communities so we can become an even more inclusive business.
As a business, we love bringing people together. And we think it’s one of the biggest reasons to be part of our team.
Our Process
We've outlined below what our typical process looks like, this can vary slightly depending upon the role or team you've applied for. Our goal is to provide a positive and accessible experience for all applicants, ensuring everyone has the support they need to showcase their best selves.
Our resourcing team are on hand to help with any questions about your application and you can reach them by e-mailing resourcing@morrisonsplc.co.uk.
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Find an opportunity that's right for you
Once you've found a role that's right for you, you can apply via this site. If it's your first time applying with us then we'll need all your essential information and we might ask you to upload your most recent CV. If you've applied for roles with us before then we should recognise you and you won't need to share these details again, unless something has changed that you need to update us on.
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Online Assessment (Customer Assistant roles)
After your application, we might send you an e-mail and ask you to complete an online assessment. This is typically a situation judgement test where we'll ask you ten questions with mutliple choice answers and takes around 10-15 minutes to complete. The questions will give you a feel for the types of scenarios you might encounter working in our stores - think customer first.
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Let's find out more
For some of our stores and site roles, if you've been successful with your application we might just e-mail and ask you to book a slot for your interview. For other roles our resourcing team will get in touch with you to find out a bit more about you and why you applied. They'll also answer any questions you might have about us and the role. After all, it's a two way process!
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Interview
Our interviews are typically face to face but can sometimes be virtual. Don't worry, we'll advise either way. Your interview can differ depending on the role or team. Part of the interview may include some competency questions against our Ways of Working (listed below).
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Final Stage
With some of our roles there might be a second interveiw. This tends to be for roles in our Head Office and some salaried positions across our stores and sites. As part of this second stage, we might ask you to complete a task, such as a SWOT analysis or something similar, and present it back during the interview. This helps us understand your approach and thinking about the role.
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Decision
Our resourcing team or the store or site you've applied to will be in touch with you as soon as they can to let you know the outcome. If you've been successful we'll share the details of our offer with you and follow up with everything you need on e-mail.
Ways of Working
Our Ways of Working are like a set of values that define our core beliefs, guide decision-making, and shape our culture and how we operate.
Customer First - I care about our customers and do everything I can to meet their needs
Teamwork - I always play my part in the team, and I recognise we go further together
Working Freely in a Framework - I’m trusted to make my own decisions and encouraged to improve things for customers and for us
Care and Respect - We care more and try harder; for each other, for everyone around Morrisons
Listen and Respond - I take the time to talk with and listen to colleagues and customers, and always do the right thing for the them
Grow Sales, Low Cost - I understand my part in the end-to-end process and look for ways to drive improvement
Life at Morrisons offers more than you imagine.
We’re a Yorkshire based food manufacturer and retailer, and our story began with a simple market stall in Bradford all the way back in 1899. Today, we’re still just as committed to delivering on our promise of 'freshness from farm to fork' for every customer. It’s why we’ve grown to become one of the UK’s leading supermarkets. And, with 90,000 colleagues, nearly 500 stores, and 11 million customers every week, there are now more reasons to join us than you can imagine.
Discover Head Office at Morrisons
Our stores aren’t the only place where the magic happens. You’ll find a proper buzz at Head Office in Bradford, too. This is where support for store colleagues begins, from those big board decisions on our business processes, right down to thinking up new ideas to help support our colleagues.
But what we love most about Head Office is that there are more functions than you probably imagine - from trading to marketing, finance to tech, and HR to property. And we all work together to make sure our stores and manufacturing & logistics sites have everything they need to succeed.
Meet the Recruiter
Favourite Morrisons product
The deli garlic and chilli olives
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