Our Future

To make and provide food we're all proud of, where everyone's effort is worthwhile, so more and more people can afford to enjoy eating well.

  • 4 Our four sets of ambitions
  • 5 Our five ways of working
  • 6 Our six priorities
1

Customers

  • The freshest food that’s great value for money
  • A good quality grocery offer across a wide range of brands
  • Friendly people who go the extra mile
  • You can get what you want and it’s easy to shop
  • You can see we are foodmakers on Market Street
  • We have food experts who help you get what you want and offer advice
2

Colleagues

  • A manager who helps and supports me
  • The opportunity to succeed
  • The tools and training to do my job
  • A fair day’s pay for a fair day’s work
  • To be treated with respect
3

Suppliers

  • Simplify the way we buy and sell
  • Getting the offer right – less is more
  • Known for Market Street quality and new product
  • Driving profitable growth
  • Relationships that last with long term plans
  • Building trust by doing what we say
4

Shareholders

  • Shareholders
  • Focus on the core
  • Recover then grow
  • Build a stronger balance sheet
  • Create shareholder value
1

Customers First

2

Teamwork

3

Freedom in the framework

4

Listening and responding

5

Selling, controlling costs, growing profits, removing waste

1

Be more competitive

We’re making our prices simpler and more competitive by investing in the future and developing our ‘Made by Morrisons’ programme to support our most vital ingredient – our people.

2

Serve customers better

We’re growing our team and introducing best-in-class tech to improve our customer experience and provide the small things that make a big difference.

3

Find local solutions

We’re giving our stores greater freedom to make decisions, meet local tastes and get more involved with our communities.

4

Develop popular and useful services

We’re introducing all kinds of added values services from cafés, dry cleaners and pharmacies to petrol stations, phone repairers and parcel collections.

5

Simplify and speed up the organisation

We’re streamlining our processes and structure to make us leaner, quicker, more agile and more responsive to the needs of our customers.

6

Make the core supermarkets strong again

We’re brightening up our stores and going above and beyond to provide a shopping experience you won’t find anywhere else.

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