When we promise “freshness from field to fork”, we mean it. Our fruit and veg is so fresh it’s award winning – we’ve won Produce Retailer of the Year three years running. We choose to buy whole crops to support British farmers and what’s more, we work alongside them to offer our customers consistently high quality and the best possible deals from a range of over 500 products. This approach means no other supermarket has greater traceability and direct control over its supply chain than we do.
Our eight produce sites pack 971,000 citrus packs, over a million veg packs and 3,950 tonnes of potatoes each week! We supply over 500 stores every day with the freshest produce available, sourced directly from the grower. We grade, wash and bag our own potatoes, have a melon and nut facility and to extend the fresh offering further we even have our own flower site in Derby, making hand tied bouquets for every occasion.
In one of the most intensely debated and closely fought battles ever at the Retail Industry Awards, it was Morrisons that finally emerged as winner of the 2013 “Fresh Produce Retailer of the Year” Award. The panel praised the bespoke local product ranges tailored to store locations, while